Indoor City

Design + Web

Indoor City

Design + Web

The Indoor City website project

Who

Locally and family-owned by the Commerce Family since opening their doors here in Lancaster County over 40 years ago, Indoor City is Central Pennsylvania’s premier provider of quality and innovative options for all your flooring, countertop, and window treatment needs.

What

Remodel their website in order to improve functionality, user experience, and mobile responsiveness. They also wanted to focus on what sets them apart from the competition – which is their talented design team.

How

Our concept was to restyle the site to convey more of a interior design aesthetic and offer visual inspiration for users. We wanted the Indoor City design team to be front and center, and to shift the focus from their previous site from a product focused approach to an design experience approach.

The result

A new mobile friendly site, focused on getting the user inspired to get started on their own home project, by showcasing the beauty of the curated flooring and countertop products available, and highlighting the Indoor City design team’s talent & vision.