Lancaster Roots & Blues

Identity + Design

Lancaster Roots & Blues

Identity + Design

Branding the Festival

Who

World class musicians. Incredible performances. A vibrant city. In just a few short years, Lancaster Roots & Blues has earned a reputation as one of the hottest music festivals in the Mid-Atlantic region. With more than 50 bands performing in ten venues the festival draws music fans from across the U.S. – and even Canada and Europe. The festival is held each year in beautiful downtown Lancaster, PA.

What

Develop a recognizable brand identity that would highlight the festival’s connection with Lancaster city, that also expresses the authentic essence at the heart of roots & blues music.

How

We envisioned a logo that would bring numerous elements together – music, a growing city, and a little bit of grit – to create a recognizable mark. We incorporated the guitar neck & headstock, a city skyline, and renderings of actual printing press letters from the Heritage Press Museum located on North Queen Street in Downtown Lancaster.