Artwork Design and Compositing
Reshaping a Community’s Perception of Live Theatre
Working with the Fulton is a collaborative, creative process. In this long-standing partnership, we’ve had the privilege of reimagining their overall look, providing additional assets for their branding, and creating expressive, captivating artwork for their productions each season.
Designing Mainstage, Studio, and Family Series Artwork
With each design, we strive to create something that speaks to the energy of live theater while staying true to the individual plots and storylines of the Mainstage, Studio, and Family Series shows. After careful research and brainstorming, photoshoots with show actors, and hours of compositing and editing, we arrive at the final artwork that goes into print and digital assets.
Teamwork is at the core of our work with the Fulton Theatre. We approach each show comprehensively, which includes engaging in months of conversation, concepting show artwork, composing dazzling announcement videos, designing larger-than-life billboards and posters, and capturing the essence of every show with film and photography.
When we create artwork for the shows, we're thinking ahead for the countless formats it has to occupy. We don't merely create portrait-oriented visuals—we go the extra mile and create massive spreads that allow the artwork to become truly immersive.
We also recognize the significance of the titles of these productions, so we ensure that the logos themselves, apart from the full artwork, carry the magic and the message of the show as standalone pieces.
Deriving Dynamic Video Assets from Static Artwork
Video is essential in today’s digital advertising environment. We knew the importance of connecting with Fulton’s audience through these channels of communication, while also creating a greater connection to the artwork used to promote the show inside and outside the theatre. We were thrilled to collaborate on a unique set of assets that bring each artwork scene we create to life, giving the original art greater meaning and allowing viewers to catch a magical glimpse of a story “coming to life.”
We’re consistently inspired by the Fulton’s productions’ artistry and storytelling, and it’s an honor to be a part of the magic bringing these shows to life. It’s always fulfilling to enable each show to jump off the stage and into the audience’s hands via show programs and digital platforms.