Mainspring of Ephrata
Identity and Brand Redesign
Joining forces to empower growth and community strength.
Mainspring of Ephrata is the merger of three pre-existing, ephrata-based organizations. These staples of the Ephrata community made the decision to join forces to become a more effective force in fostering a vibrant, prosperous, and growing Ephrata. We were given the opportunity to support this exciting new transition/evolution and were tasked with strategically positioning the new entity to make an impact on community members, which included creating a new name, marketing approach, and not least, a fully developed visual identity and brand voice.
main • spring
/ˈmānˌspriNG/ "Something that plays a principal part in motivating or maintaining a movement, process, or activity."
Past, Present, Future.
To help unify the organization, we renamed them Mainspring to exemplify their commitment to honoring Ephrata’s past, embracing the present, and inspiring the future.
It's in the Details.
Branding projects such as this one pushed us to provide greater intention and meaning behind our work. It's the details woven within this brand that make it meaningful.
Bringing the brand to life.
The four lines play a principal role in defining the @mainspringofephrata cornerstones, mission, heritage, and values. It’s a tribute to their past with an emphasis on the energetic future ahead of them.