Martin Foot and Ankle
Social media and brand management
Trust the Experts
When you’re in the hands of the doctors and staff from Martin Foot & Ankle, you can always expect treatment you can trust. Their commitment to great doctor-patient relationships, continued education, and cutting-edge treatment is what has made them so beloved by our local community. Our goal was to establish a welcoming yet professional online presence for Martin Foot & Ankle through educational content, intentional design, and engaging filmography.
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We take on the responsibility of managing their social platforms and digital and print advertising so their brand remains top of mind and cohesive across the board. From strategizing new content topics to managing campaign efforts and budgets, each deliverable works in tandem to create engaging experiences with existing and potential patients.
We view our partnership as an extension of the Martin Foot & Ankle team. This approach allows us to better understand their audience and anticipate their needs. Through extensive research and collaboration with the MFA team, we were able to establish their unique selling points and identify potential audiences that would benefit from their services. We learned that foot pain is never normal. So it was imperative that our social strategy helped readers understand the utmost importance of having a podiatrist that you can trust and the tips, tricks, and preventative measures that everyone should know to best care for their feet. Providing the audience with knowledge about the problem they’re facing and how MFA solves their issue is key in creating a valuable connection between existing and potential patients. By specifically focusing on areas where their core audience values information and answers (such as pain, arthritis, and tendonitis, etc.) we are able to create a dialogue and a customer experience funnel to build an ongoing and deeper relationship on top of the personal care Martin Foot and Ankle’s doctors already provide.
Capturing Personality and Environment
We know first-hand how much MFA's patients appreciate and respect their doctors & staff. By incorporating MFA's personality and office environment into their marketing efforts we continue to nurture those relationships even after their appointments.
Developing Brand Continuity on Social Platforms
MFA always strives to make sure their patients know they’re in good hands. While no easy task, it’s our responsibility to ensure that that experience is translated on their social media through every post, image, and message we create.