Pulse Dance Studio
Digital Ad Campaign and Organic Sharing
Building a Dance Family
Based in Lititz, Pennsylvania (the coolest small town in America!), Pulse Dance Studio is a premier dance studio for dancers of all skill levels. To grow their dance family and inspire individuals with a love for dance, we partnered with Pulse to creatively share their mission through their Facebook and Instagram platforms. Our goal was to connect with parents who wanted to enrich their children’s lives through dance by registering them to take classes and join the Pulse family.
137%
of total impression goal
27,396
campaign unique Impressions
383%
of target lead generation goal
46
qualified leads
Photos we captured of Pulse's recital performances
Strategy
Growing Brand Awareness
Each dance season, Pulse seeks to grow its brand awareness and find potential dance stars. For the past few seasons, they’ve found success through a Lead Generation social media ad campaign. We utilized a variety of assets including artwork, photography, and video to target parents on Facebook and Instagram. These dynamic assets allowed our team to capture leads for a low price while still reaching Pulse’s desired audience.
Pulse has numerous slots available for experienced dancers and new talent every season, and we’re proud to help them recruit the next generation of dancers by creating dynamic assets to spread their message through Facebook and Instagram digital advertising and social media campaigns.
Catching Eyes with Carousel Ads
To encourage individuals to fill out registration forms to learn more about Pulse Dance Studio’s offerings, our design and content teams carefully combined multiple images, design elements, and post copy to create engaging carousel ads. Intentional messaging, images, and colors conveyed Pulse’s mission and caught plenty of eyes, resulting in 46 leads.
For the 2019-2020 dance season, Pulse’s goal was to receive 12 leads with full contact information from a one-month digital advertising campaign, and we surpassed that goal by 283%, generating 46 leads that translated into many new Pulse dancers, helping Pulse fill all the open spots for their 2019-2020 season. In addition to attaining 383% of the leads that Pulse set their sights on, we reached over 27,396 individuals with our digital ads.
